A trail runner on a high ridge above a sea of cloud at dawn

How I'd build the new Run Monks

A home for the philosophy, and a realm where runners are slowly transformed.

Prepared for Kushagra Sharma by Dhrumil Kherde, with IndieFolio. October 2026.

A runner sitting still on a summit rock, facing a valley of cloud

What I understood from our call

Run Monks slows people down, takes them onto trails and into the mountains, and treats running as the base for the whole person: body, breath, mind and spirit.

So the new site needs a real platform behind it. A runner joins, gets a spirit animal, and works through a year of hurdles, ultra trails and their own distractions. Those who finish come out part monk, part samurai, and go on to guide the next group.

What Run Monks replaces

A race ticketA year-long journey
Pace and personal bestsHow much you've changed
City roads, in a crowdTrails, rivers and mountains
Growth through adsOne runner at a time
The finish lineGuiding the next runner

Every runner gets a spirit animal

Picking from 16 animals you don't know yet doesn't work. So a runner answers a few questions about how they run, and is matched by each animal's flow, energy and behaviour. Try the short version.

These four are examples. Your 16 go on the dial.

Answer three questions to meet your animal

Runners can switch once in their first week. After that, their animal shapes the tasks they get.

The year inside the Zen Realm

One climb, nine hurdles, about a year. Each hurdle takes weeks, and some open only when a runner runs one of your events.

A long trail climbing from a forested valley to a bare summit at dawn
Day 1: choose your spirit animal 1–9Hurdles, yours to define The summit: monk and samurai, who then mentor the next runners

What a runner sees each morning

One screen, opened once a day. No feed to scroll.

6:12Zen Realm
Day 47Snow Leopard
Today's task
Run for 45 minutes. No music, no watch.
Log itAdd a noteSync a run
Holding the line
Doom-scrolling6 days
Late nights2 days
Skipping rest11 days
Hurdle 2
18 of 42 days
TodayClimbScoreMentor

Today's task, the distractions, the climb.

6:14Zen Realm
Transformation scoreCompared with you, the day you joined
Day 1Today
This month
Breath and discipline moved the most. Rest is the one to watch.
TodayClimbScoreMentor

Measured against yourself only. Dimensions are examples.

Tools for before and after a run

Small practices a runner opens on the way out of the door, and on the way back in.

Breathing

Box breathing before a run, 4-7-8 after, and a rhythm to breathe to while running.

Guided meditation

Five to twenty minutes, with a quiet bell. Some led by your animal.

Silent run timer

Time only. No pace, no distance, no map.

Post-run reflection

Two lines: how the body felt, how the mind felt. It feeds the score.

Mobility routines

Short warm-ups and cool-downs for hips, ankles and back.

Fuel and water planner

How much to eat and drink on a long trail run, by distance and heat.

Ultra kit checklist

Mandatory kit for each Run Monks event, ticked off before race day.

Badges along the way

Earned for real moments on the climb, never for speed. Each one also exists as a patch, a pin and a sticker, handed over in person.

Four finished examples, with the rest of the set below.

First light badge: a rising sun
First lightYour first run before sunrise
Silent ten badge: a sound wave going flat
Silent tenTen runs with no music, no watch
Hurdle crossed badge: a mountain with a flag
Hurdle crossedOne for each of the nine
Monk and samurai badge: a zen circle crossed by a blade
Monk and samuraiReach the summit
A trail running vest with Run Monks patches, a pin and stickers at a misty trailhead
Run Monks embroidered patches and a sheet of die-cut stickers on slate

Patches, pins and stickers

Patches for packs, pins for straps, stickers for flasks. Handed over at events and by mentors when a hurdle is crossed, so every one is earned in front of someone.

The full set, so far (experiment)

The same badges as carved stamps, pressed into a runner's profile. Earned ones in full ink.

First light stamp
First light
Silent ten stamp
Silent ten
Hurdle crossed stamp
Hurdle crossed
Held the line stamp
Held the line
Monsoon stamp
Monsoon
BRUTE stamp
BRUTE
Guide stamp
Guide
Monk and samurai stamp
Monk and samurai
A phone lying face down on a wet rock beside muddy trail shoes

The vice army

Your everyday distractions become named opponents. The realm counts how long a runner holds the line against each. A slip costs points, never progress, so nobody quits over one bad week.

Doom-scrollingThe snooze buttonLate nightsComparing yourselfSkipping rest

Examples. Your list replaces them.

Two runners on a misty forest trail among tall bamboo

Your events become milestones

Each race becomes a gate on the climb, crossed alongside other runners. Registration lives on the site and links to the runner's journey.

BRUTEBasar, Arunachal Pradesh
Naneghat UltraWestern Ghats
Army and ITBP racesMechuka, Aalo
New eventsAdded by you, any time

From runner to mentor to chapter

Graduates mentor a small group of new runners. Some go on to start a Run Monks chapter in their city. The academy runs alongside, with courses paid for on the site.

An older runner pointing out the path ahead to a younger runner at sunrise
A small group of runners climbing a green ridge in the Western Ghats

The public site

Nine sections on runmonks.com, most of them pages you can update yourself.

runmonks.com
Run MonksPhilosophyZen RealmEventsAcademyChaptersField guideJournalMediaAboutJoin the realm
Film of a trail at dawn. One line on what Run Monks is. One way in.
The philosophy
The spirit animal dial and quiz
Next event, with registration
Find a chapter
From the journal
Academy
Media

A field guide and a journal

Open to everyone, signed in or not. The basics for someone who has never run, and stories for people who already do.

Start here

Seven short reads for a first-time runner.

Your first four weeksA walk-run plan, three days a week
ShoesRoad or trail, and when it matters
Breathing while you runSlow enough to talk, through the nose
FormPosture, cadence, how your foot lands
Fuel and waterWhat to carry once runs pass an hour
Rest and small injuriesSleep, soreness, and when to stop
Your first trailKit, safety and trail manners
A lit tent and a headlamp on a high meadow before dawn

How running helped me quit smoking

From 2014: the run that replaced the cigarette, and the reason Run Monks exists.

Your story · 6 min read
Mechuka valley in the morning
Mechuka, the last town before the border

Racing with the Indian Army where the road ends.

Events
A runner on a Western Ghats cliff path in the monsoon
Running the Ghats in the monsoon

Mud, cloud and why slow is the only speed.

Trails
An open notebook, a cup of chai and muddy trail shoes
Why we don't publish leaderboards

The only runner worth beating is last month's you.

Philosophy
  • What BRUTE taught me about running slowEvents
  • Meet the Snow LeopardOne post per spirit animal
  • From a first 5K to the first hurdleRunner stories

Ideas I'd add

Not in the brief, but I think they fit what you're building.

No leaderboards

Runners only ever compare themselves with who they were a month ago.

Silent runs

Time only. No pace, no distance. Two lines afterwards on how the body and mind felt.

A mentor family tree

Who guided you, and who you've guided. Over the years it becomes the history of Run Monks.

One notification a day

At dawn, never at night. A platform that fights doom-scrolling shouldn't add to it.

A year that follows the seasons

Monsoon on the Western Ghats, winter in Arunachal.

Runners make the content

A crossed hurdle becomes a ready-made post, so the community builds your Instagram.

A first idea for the mark

One trail traces its way up in switchbacks and closes into a zen circle at the top, which also reads as a monk sitting still. The climb, the summit and the stillness in one line.

I put this together quickly to show how far we could take the identity. We'd iterate on it together.

Run Monks horizontal logo on light
Run Monks horizontal logo on dark
Run Monks stacked logo
Run Monks mark
Run Monks app icon

How we'd build it

Overlapping phases, so you see working pieces early. About sixteen weeks at four hours a day, four days a week.

Rules of the realmYour IP written down as rules
2 weeks
Public siterunmonks.com live, sign-ups open
4 weeks
Zen Realm, first versionQuiz, climb, tasks, vices, score
6 weeks
Academy, chapters, mentorsCourses, payments, chapter pages
6 weeks
Mobile appOnce real runners are on the platform
Later

Neighbouring phases share a week, so the first version takes about sixteen weeks.

Built to last fifteen years

The short answers to your questions on security, DPDP, scale and recovery.

You own everything

Every account is in Run Monks' name. If we stop working together, nothing breaks.

One provider

Next.js on Cloudflare: hosting, database and file storage in one place, the same Cloudflare already protecting runmonks.com.

Security

Cloudflare in front, database rules so no runner sees another's data, no stored passwords.

DPDP from day one

Clear consent, only the data the journey needs, members can download or delete theirs. Data is encrypted and stored in Asia-Pacific.

Backups and recovery

The database can be restored to any point in the last 30 days, included in the plan, plus a weekly copy kept elsewhere.

Room to grow

Handles thousands of members as built. A mobile app can plug into the same back end later.

What I need from you

  • Your brief, then your visuals and brand guidelines after the NDA
  • Your 16 spirit animals, with each one's flow, energy and behaviour
  • The nine hurdles, as far as you've defined them
  • How the transformation score works, even as rough notes
  • The vice army list
  • Who writes the content, and who runs the admin side

What the build runs on

  • Claude Pro plan with Claude Code, for building. Required for the whole build.$20 a month
  • Cloudflare: hosting, database, file storage and backups$5 a month
  • Email for sign-in codes and remindersFree to start
  • Analytics and error trackingFree tiers
  • Payments for courses and events (Razorpay, from phase 4)About 2% per payment
  • runmonks.comAlready yours

Then we walk through this together, sign the paperwork through IndieFolio, and start.